Meaningful Marketing Talks

Meaningful
Marketing
Talks

In an ever-accelerating world, we need to rethink how we connect and engage with our environment. To take a step back before moving forward with purpose. As industry leaders, as marketers, and especially as humans.

Join us at our next Meaningful Marketing Talk (June 14) to write the New Humanity Codes which will help us thrive in the future. Together with fellow marketing experts and thought leaders, you’ll get to explore the opportunities and challenges related to:

Marketing Technology,
Inclusion & Diversity,
Sustainability,
Health & Well-being,
Ethics.

what legacy will, can, and should brands leave behind?

Our
Speakers

Check our speakers

The
program

Meaningful Marketing Talk – June 14, 2023

9.00 – 9.30

Welcome & networking

9.30 – 10.00

Alexia Bertrand – Federal Secretary of State for Budget and Consumer Protection

The importance of BE.COCO for influencer marketing

10.00 – 10.25

Kristel Vanderlinden – FutureKind

New Humanity Codes

10.25 – 10.50

What’s in it for me in the New humanity Codes by Think Tanks BAM

10.50 – 11.20

Break

11.20 – 11.25

Think tank MarTech: Inge Vander Velpen
Short intro

11.25 – 11.50

Sylvie Vandevelde – itsme

The paradigm shift in data-sharing: solving the paradox for the citizen

11.50 – 12.15

Daan Poron – Settlemint

Blockchain as an enabler for new customer experiences

12.15 – 12.40

Christophe Erregeerts – bpost

How to face the anonymous world of Data

12.40 – 13.00

Karen Pauwels & Dr Silvia Van Aken – Immersive Lab, AP Hogeschool Antwerpen

How Generative AI is transforming marketing as we know

13.00 – 13.05

Q&A

13.05 – 14.30

LUNCH

14.40 – 14.45

Think tank Sustainability: Nicolas Lambert
Short intro

14.45 – 15.10

Eva Vandenberge – Boobook

Businesses & customers are in this together: How businesses & customers impact each other to make more sustainable choices

15.10 – 15.55

Matching Boxes

15.55 – 16.10

Q&A

16.10 – 16.30

Nicolas Lambert – Author / Expert and consultant in marketing and sustainability

Can Marketing save the world?

16.35 – 17.30

Networking

17.30 – 18.30

BAM – General Assembly & Elections

9.00 – 9.30

Welcome & networking

9.30 – 10.00

Alexia Bertrand – Federal Secretary of State for Budget and Consumer Protection

The importance of BE.COCO for influencer marketing

10.00 – 10.25

Kristel Vanderlinden – FutureKind

New Humanity Codes

10.25 – 10.50

What’s in it for me in the New humanity Codes by Think Tanks BAM

10.50 – 11.20

Break

11.20 – 11.25

Think tank Inclusion & Diversity: Ilse Van Dyck
Short intro

11.25 – 11.50

Soraya Hayani – FutureKind

Meta-inclusion, an open-source concept

11.50 – 12.15

Johan Van Mol – No-Kno

Looking at diversity & inclusion in marketing through the lens of data

12.15 – 12.40

Tim Karpisek – iO

From marketing technology to meaningful technology

12.40 – 13.00

Coming soon

13.00 – 13.05

Q&A

13.05 – 14.30

LUNCH

14.40 – 14.45

Think tank Ethics: Florent Diverchy
Short intro

14.45 – 15.10

Jan Clinck & Isha Upadhyaya – Altius

The legal framework regarding influencers marketing

15.10 – 15.35

Emilie Lessire – Elyxire

Boosting your visibility with influencers in 2023: real opportunity or fake good idea?

15.35 – 15.55

Steffi De Jans & Emma Beuckels – Ghent University

All That Glitters Is Not Gold: The Ethical Concerns Related to Influencer Marketing

15.55 – 16.10

Q&A

16.10 – 16.30

Nicolas Lambert – Author / Expert and consultant in marketing and sustainability

Can Marketing save the world?

16.35 – 17.30

Networking

17.30 – 18.30

BAM General Assembly & Elections

9.00 – 9.30

Welcome & networking

9.30 – 10.00

Alexia Bertrand – Federal Secretary of State for Budget and Consumer Protection

The importance of BE.COCO for influencer marketing

10.00 – 10.25

Kristel Vanderlinden – FutureKind

New Humanity Codes

10.25 – 10.50

What’s in it for me in the New humanity Codes by Think Tanks BAM

10.50 – 11.20

Break

11.20 – 11.25

Think tank Health & Well-Being: Gregory Miller
Short intro

11.25 – 11.50

Coming soon!

11.50 – 12.15

Coming soon!

12.15 – 12.40

Coming soon!

12.40 – 13.00

Coming soon!

13.00 – 13.05

Q&A

13.05 – 14.30

LUNCH

14.40 – 14.45

Think tank MarTech: Inge Vander Velpen
Short intro

14.45 – 15.10

Veerle De Vos – Publicis Groupe Belgium

The revolution of soft

15.10 – 15.35

Hubert de Cartier – Universem

How AI is helping the marketeer to be more efficient & more creative: practical cases?

15.35 – 15.55

Coming soon!

15.55 – 16.10

Q&A

16.10 – 16.30

Nicolas Lambert – Author / Expert and consultant in marketing and sustainability

Can Marketing save the world?

16.35 – 17.30

Networking

17.30 – 18.30

BAM – General Assembly & Elections

Our
Sponsors

Key Partners

Partners

Want to join as a partner for this event?

Get in touch with nathalie.prieto@marketing.be!