Meaningful Marketing Talks

Meaningful
Marketing
Talks

In an ever-accelerating world, we need to rethink how we connect and engage with our environment. To take a step back before moving forward with purpose. As industry leaders, as marketers, and especially as humans.

Join us at our next Meaningful Marketing Talk (October 24) to write the New Humanity Codes which will help us thrive in the future. Together with fellow marketing experts and thought leaders, you’ll get to explore the opportunities and challenges related to:

Marketing Technology,
Inclusion & Diversity,
Sustainability,
Health & Well-being,
Ethics.

what legacy will, can, and should brands leave behind?

Our
Speakers

Check our speakers

The
program

Meaningful Marketing Talk – June 14, 2023

8.30 – 9.00

Welcome & networking

9.00 – 9.30

Alexia Bertrand – Federal Secretary of State for Budget and Consumer Protection

The importance of BE.COCO for influencer marketing

9.30 – 10.05

Kristel Vanderlinden – FutureKind

New Humanity Codes

10.05 – 10.40

What’s in it for me in the New humanity Codes by Think Tanks BAM

10.40 – 11.20

Break

11.20 – 11.25

Think tank MarTech: Inge Vander Velpen
Short intro

11.25 – 11.50

Sylvie Vandevelde – itsme

The paradigm shift in data-sharing: solving the paradox for the citizen

11.50 – 12.15

Daan Poron – Settlemint

Blockchain as an enabler for new customer experiences

12.15 – 12.40

Christophe Erregeerts – bpost

How to face the anonymous world of Data

12.40 – 13.00

Karen Pauwels & Dr Silvia Van Aken – Immersive Lab, AP Hogeschool Antwerpen

How Generative AI is transforming marketing as we know

13.00 – 13.05

Q&A

13.05 – 14.30

LUNCH

14.40 – 14.45

Think tank Sustainability: Nicolas Lambert
Short intro

14.45 – 15.10

Eva Vandenberge – Boobook

Businesses & customers are in this together: How businesses & customers impact each other to make more sustainable choices

15.10 – 15.35

Arnaud Tasiaux – Innate Motion

Utopia Brands

15.35 – 15.55

Test your knowledge: are you a king of sustainability or just at the start of the journey ?

Want to learn more about marketing and sustainability ? The BAM Sustainability Think Tank invites you to their ‘pub quizz’. And as Mandela said, either you will win or you will learn. Join us for 20 minutes of fun and knowledge, hosted by Kris Michiels.

15.55 – 16.00

Q&A

16.10 – 16.30

Nicolas Lambert – Author / Expert and consultant in marketing and sustainability

Can Marketing save the world?

16.35 – 17.30

Networking

17.30 – 18.30

BAM – General Assembly & Elections

8.30 – 9.00

Welcome & networking

9.00 – 9.30