CEO – Elyxire
Business & Strategy Advisor
scientific co-director of the certificate in digital marketing – ICHEC formation
Room 2 – 14:45
ABOUT THE SPEAKER
Emilie Lessire supports managers and their teams to become a major player and the reference in their market thanks, among other things, to digital.
Her Credo: Focus, visibility, impact
ABOUT THE PRESENTATION
Boosting your visibility with influencers in 2023: real opportunity or fake good idea?
Influencers are all the rage in the world of communication. But not all of them are necessarily good partners for a brand. How to choose and recognize an influencer who will know how to make a brand shine and create a real commitment / enthusiasm for it? How and why work with an influencer? And why choose an influencer rather than other visibility channels? Set off on an exciting journey into the world of influencer marketing !