Founder – No-Kno
Room 2 – 11:50
Johan van Mol is a strategist, tech enthusiast, developer, experience designer, entrepreneur, aspiring data scientist, thinker and writer on technology, innovation and design thinking, micro music label owner and occasional video artist.
Previously, he was Chief Strategy Officer at Wunderman Thompson Benelux. He recently founded a start-up No-Kno, dedicated to improving diversity and inclusion in marketing. He believes that there is a lot of good intention surrounding diversity and inclusion in the marketing industry, but data-driven measurement is lacking.
Looking at diversity & inclusion in marketing through the lens of data
As society grows ever more diverse, in terms of ethnicity, active age, gender roles, family composition, etc, a gap emerges between reality and representation in marketing. This causes brands and employers to become less relevant to an ever-growing audience. Johan will demonstrate this gap with data, and show best practices for closing it.