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4-5-6 June

Marketing
Days 

The BAM Marketing Days is a new concept by BAM to give the marketing community an overview of what is going on in marketing and to give an update about the many insights that are generated by BAM. By sharing experiences and knowledge, we want to fulfil our mission: to increase the level of marketing in Belgium and to put meaningful marketing on the map.

BAM would like to put marketing in the spotlight by showing off the work of the different Expert Hubs and on the other hand by giving the stage to the persons who were in the picture last year. We are curious about the story behind the award winners, but also want to hear the nominees for Marketer of the Year, the nominees for Belgium’s New Brand of the Year, the winning advertiser and the winning agency of the IAB Mixx Awards… During specific sessions you will receive also tips from the jury to win an award such as IAB Mixx Award, Belgium’s New Brand Award or Marketer of the Year Award.

The program is built around relevant inspiration and information to be able to follow developments in our marketing profession. Every marketer can choose which presentations he or she wants to follow during the three days. It is also a good time to meet other marketers and talk to them, especially because it involves people with very different backgrounds. It’s about connecting people, from our BYM – Belgian Young Marketers towards our Master Marketers and inbetween.

 Our
Speakers

On our
program 

We have invited award winners but also nominees from the awards that were granted last year to show you why they make a difference. Next to that, the delegates from our Expert Hubs will give you updates on the marketing trends in their domains. We also give an update on specific projects that we are working on within BAM, such as the Meaningful Marketing Model, the Digital Maturity Benchmark, the Matrix Research.

Track 1

Track 2

9.30

Welcome

10.00

How to practice meaningful marketing?

The Agency of the Future, the Future of the Agency

10.30

Bringing back the fire

First blockchain implementation in advertising in Belgium

11.00

Break

11.30

Ambition to challenge stereotypes by the power of Marketing

12.00

Build the culture to deliver our promise from dawn till dusk

The Meaningful Marketing Model

12.30

Meaningful Marketing Model Interactive Lunch

Walking Lunch

14.30

Differentiation in digital – pushing the boundaries of a DSP

15.00

Privacy Aware Marketing

How to win a Belgium’s New Brand of the Year award ?

15.30

IA and Machine Learning: relevance and performance booster in Retail

16.00

Drink

Drink

Track 1

9.30

Welcome

10.00

How to practice meaningful marketing?

10.30

Bringing back the fire

11.00

Break

11.30

Ambition to challenge stereotypes by the power of Marketing

12.00

Build the culture to deliver our promise from dawn till dusk

12.30

Meaningful Marketing Model Interactive Lunch

14.30

Differentiation in digital – pushing the boundaries of a DSP

15.00

Privacy Aware Marketing

15.30

16.00

Drink

18.00

Track 2

9.30

Welcome

10.00

The Agency of the Future, the Future of the Agency

10.30

First blockchain implementation in advertising in Belgium

11.00

Break

11.30

IAB MIXX – How to win a IAB Mixx Award ?

12.00

The Meaningful Marketing Model

12.30

Walking Lunch

14.30

Results of MATRIX survey wave 9

15.00

How to win a Belgium’s New Brand of the Year award ?

15.30

IA and Machine Learning: relevance and performance booster in Retail

16.00

Drink

18.00

Track 1

Track 2

9.30

Welcome

10.00

« The Future is Female »: story of a claim

How to realise an efficient marketing campaign for a brand

10.30

Discover how technology pushes B2B Marketing to the next level

11.00

Break

11.30

Solving the pains of the marketers through data and building journeys the agile way

Building a global brand step-by-step

12.00

What are the trends in programmatic advertising for 2019?

How good marketing can save the world

12.30

Lunch

14.30

Stepping up the game in B2B Sales & Marketing

Is education going to sustainably help marketers make the difference in their career?

15.00

How to transform a local family business into a global family brand?

Why are you experiencing difficulties engaging your marketing talents?

16.00

Closing

Track 1

9.30

Welcome

10.00

« The Future is Female »: story of a claim

10.30

Do & Don’t in sustainability communication

11.00

Break

11.30

Solving the pains of the marketers through data and building journeys the agile way

Jonathan Wuurman (Actito)

12.00

What are the trends in programmatic advertising for 2019?

12.30

14.30

Stepping up the game in B2B Sales & Marketing

15.00

How to transform a local family business into a global family brand?

15.30

Data Revolution is changing OOH

16.00

Closing

Track 2

9.30

Welcome

10.00

How to realise an efficient marketing campaign for a brand

10.30

Discover how technology pushes B2B Marketing to the next level

11.00

Break

11.30

Building a global brand step-by-step

12.00

How good marketing can save the world

12.30

Walking Lunch

14.30

Is education going to sustainably help marketers make the difference in their career?

15.00

Why are you experiencing difficulties engaging your marketing talents?

15.30

BYM – Belgian Young Marketers

16.00

Closing

Track 1

Track 2

9.30

Welcome

10.00

Omnichannel growth at Lunch Garden with ROI impacts

3 trends, 3 awards winning cases

10.30

Bridgestone Olympique activation : “Chase your Dream, No matter what”

The Future of Mobility

11.00

Break

11.30

The confidence of the new consumer

Digital Maturity Benchmark

12.00

So you want to become Marketer of the Year?

14.30

The new privacy commission has arrived!

Pragmatic way of approaching AI.

15.00

BAM Campus & YOU.LEGEND: A link between education & professional life.

15.30

Developing a data monetization platform

16.00

Afterwork drink BYM – Belgian Young Marketers

Track 1

9.30

Welcome

10.00

Omnichannel growth at Lunch Garden with ROI impacts

10.30

Bridgestone Olympique activation : “Chase your Dream, No matter what”

11.00

Break

11.30

The confidence of the new consumer

12.00

So you want to become Marketer of the Year?

12.30

14.30

The new privacy commission has arrived!

15.00

Legal Workshop

15.30

Legal Workshop

16.00

Afterwork drink BYM – Belgian Young Marketers

Track 2

9.30

Welcome

10.00

3 trends, 3 awards winning cases

10.30

The Future of Mobility

11.00

Break

11.30

Digital Maturity Benchmark

12.00

BAM – Marketing Congress 2019

12.30

Walking Lunch

14.30

Pragmatic way of approaching AI.

15.00

BAM Campus & YOU.LEGEND: A link between education & professional life.

15.30

Developing a data monetization platform

16.00

Afterwork drink BYM – Belgian Young Marketers

 Our
Sponsors

Founding architects

Marketing Days Founding Architects &oo
Marketing Days Founding Architects Bisnode
Marketing Days Founding Architects Bpost
Marketing Days Founding Architects Serviceplan
Marketing Days Founding Architects Google
Marketing Days Founding Architects IBM
Marketing Days Founding Architects Proximus
Marketing Days Founding Architects Roularta
Marketing Days Founding Architects Carrefour

Structural partners

Marketing Days Partners AppNexus
Marketing Days Partners Clear Channel
Marketing Days Partners Cofidis
Marketing Days Partner EY Law
Marketing Days Partners Inbox
Marketing Days Partners S4M
Marketing Days Partners The Mailing Factory
Marketing Days Partners Trends

Want to join as a partner for this event?

Get in touch with nathalie.prieto@marketing.be!