Finalist Marketer of the Year 2018
06/06 Track 1 – 10:30

Thierry Jupsin is Brands Marketing Director EMEA at Bridgestone EMEA.

Bridgestone EMEA is the regional headquarters of the world’s number one tyre and rubber company.

The company is present in more than 60 countries and employ more than 18,200 people across Europe, the Middle East and Africa.

Thierry Jupsin is also professor at the catholic university of Louvain-La-Neuve.

Business: Bridgestone


Title: Bridgestone Olympique activation : “Chase your Dream, No matter what”

Summary: How to bring emotion in the round and black tyre business? After 14 years of F1 and GP Moto sponsorship, this was the challenge of Bridgestone with its new Olympic partnership.
Come to discover how we inspire people to chase their dream and help them to overcome the obstacles they face on their journey.
And you, what is your dream?