Marketing Book of the Year 2018 Winner
06/06 Track 1 – 11.30

Rachid Lamrabat is Winner of the Marketing Book of the year – 2018.

He is also Trust Builder at Tiqah, a strategic communication agency.

Business: Tiqah


Title: The confidence of the new consumer

Summary: How is it possible that you as a brand miss 1/5 consumers today? How can ethno marketing help you to connect with this target group?