Title: The web as we know it is at risk.
People are more concerned than ever about their privacy online; regulators across the world are demanding a more private internet and some critics are calling for a ban on (targeted) ads completely.
The future of the web depends on what the marketing ecosystem is willing to do.
We must earn people’s trust – building responsible, private advertising, to secure a future for the ad-supported web that is safer for people;
stronger for businesses and successful for publishers.