Richard Boyko and Peter Vande Graveele

Meaningful Best Brands Insights
04/06 track 1 – 15.00

Richard Boyko is Country Lead Marketing Effectiveness & Consumer Insights at GfK.

GFK is the largest German market research institute and one of the four largest market research organizations in the world.

Peter Vande Graveele is Managing Partner at Serviceplan Benelux

Business: GFK and Serviceplan Benelux.

Marketing Days Speakers Richard Boyko Peter Van de Graveele

Title: Meaningful Best Brands Insights.

Summary: Launched in Munich in 2004 by the Serviceplan communication agency and then in other countries as well, the Best Brands Awards are today considered as the number one brand performance barometer. This ranking of the best brands measures the strength of a brand based on a study conducted by GfK – Growth from Knowledge – each year among 5,000 Belgian households according to two criteria: the brand’s actual economic success and its emotional dimension for consumers.  Discover during this session the most meaningful insights from Best Brands 2019.