Consultant emailing & eCRM – Badsender
4:30
Biography:
Marion has spent (so far) her entire career in the emailing world. She advises Badsender’s clients in their strategy and in the choice of their ESP. She hosts live events, does training with Badsender (but not only). She teaches emailing strategy in several schools near Lille.
ABOUT THE PRESENTATION
Title: Zero Carbon Email Project
Description: This project “zero carbon email” is based on the idea of reducing the carbon footprint of the email marketing industry. While the simplest and most effective methods are to reduce the volume of emails sent and to lighten their weight, it is interesting to note that billions of commercial emails are stored indefinitely in data centers around the world. Including an expiry date in your campaigns would reduce the increase in the volume of these messages stored for nothing.