Luc Eeckhout and Stephanie Radochitzki

Matrix Study
04/06 track 2 – 14.30

Luc Eeckhout is owner of Phimedia, a consulting company that delivers experience and expertise in the fields of media, sales, marketing communication and market  research.

Phimedia’s mission is to offer its customers a professional framework for project management, interim management and strategic support to make their own business more efficient and profitable.

In addition, Luc Eeckhout is head of Business Intelligence at IPM advertising, an advertising agency in Daily Press, Magazines, Internet and Radio.

He is also President of the research hub and Coordinator Workshop Programmatic at BAM – Belgian Assosation of Marketing.

Stephanie Radochitzki is Digital & Performance Strategy Director at IPG Mediabrands.

IPG Mediabrands is a new world agency group designed with dynamic marketing at its core. Their speed, agility and data smarts ensure that they continue to create growth for many of the biggest Belgian brands.

The company firmly believes that it’s time for someone to take responsibility for clients’​ total business outcomes. They are the company to do that.

Stephanie has 20 years experience in media in France and Belgium.

Business: Phimedia & IPG Mediabrands


Title: Matrix Survey Results

Summary: The Matrix research is conducted annually by Phimedia and SSI on behalf of the Belgian Association of Marketing. The goal is to analyse and monitor closely the evolution of the digital media landscape.

In this session conducted by Luc Eeckhout and Stephanie Radochitzky we will announce and explain the results of the wave 9 of the Matrix study, which was held in the beginning of 2019.