Corinne Mostaert
Inovation Lead – Kantar Belgium
Sustainability Lead Central and Southern Europe
Track 1 – 2:40 PM
ABOUT THE PRESENTATION
Title: Marketing Today is the accelerator of sustainable future
Description:
Marketing Yesterday is associated with over-consumption, waste, non-inclusion, …
Sustainability is a human story, who else than marketers know human beings the best and can get the value – action gap solved?
Marketing Today is the accelerator of sustainable future!
However, this requires consideration and method. Communicating about 5% of your company impact is not the way forward.
How to start and lead the change?