06/06 track 1 – 12.00
Jean Cornet is a Senior Director at Deloitte Belgium leading the Deloitte Resources Marketing service line.
Deloitte provides companies with temporary resources having a strong marketing expertise.
Jean Cornet has more than 30 years of experience in marketing, sales and general management and a deep expertise in positioning and communication, especially in the consumer goods industry.
Before joining Deloitte Jean was a.o. Marketing Director at Unilever and Alpro.
His Specialties are strategic and operational FMCG Marketing and Business Development, Corporate Social Responsibility.
He also teaches communication and strategy in university and executive education programs.
He is currently president of the BAM Congress and of the BAM “Marketer of the Year” jury. He was elected “Belgian marketer of the year”in 2006.
Title: So you want to become Marketer of the Year?
Summary: In his presentation Jean will explain the importance given by BAM to the Marketer of the Year awards, what BAM expects from the winners, and what is the whole process leading to their election.
While the long list of candidates for the 2019 election will already be final by then, he will aim at prompting some talented marketers to think of a candidacy in 2020 !