Title: Making unbiased, representative and active voices be heard
Description:
ESOMAR believes that data, insights and analytics should give a voice to individuals in a representative manner and without bias. Geraldine will present advocacy and professional standards highlights including our ESOMAR Congress 2022, the recent ESOMAR/GRBN Guidance on the use of secondary data, best practices to ask age in a way that is comparable from project to project and is also good practice from a privacy point of view.