Belgium’s New Brand Winner 2018
05/06 track 2 – 10.00
Elisabet Lamotte is Co-Founder of Trooper, is an online shopping platform where association can go for all your online purchases at many different web shops.
She has previously worked as lecturer – researcher at UC Leuven – Limburg.
She was also a category & strategy manager at D.E MASTER BLENDER 1753.
Business: Trooper
ABOUT THE PRESENTATION
Title: How to realise an efficient marketing campaign for a brand, and at the same time be socially involved?
Summary: What is the impact of social, purpose driven marketing on a brand? How to realise a behaviour change within a community? A new way of building strong brands, based on the story of Trooper