Programmatic HUB
05/06 track 1 – 12.00

Dax Vercauteren is Commercial Director at Adform.

Adform provides an integrated Software as a Service platform for the buying, managing, and serving of digital advertising.

He is President Media Experts HUB at BAM – Belgian Association of Marketing.

Isabelle Lambert is Head of Programmatic chez Cadreon Belgium (IPG Mediabrands)

Business: Adform & IPG Mediabrands


What are the trends in programmatic advertising for 2019?

Dax Vercauteren, Commercial Director from Adform & Isabelle Lambert, Head of Programmatic from IPG Mediabrands AdTECH will run you through the recent trends in programmatic advertising and what the programmatic HUB has been working on to follow up this trends.