Meaningful
Marketing
Talks




In an ever-accelerating world, we need to rethink how we connect and engage with our environment. To take a step back before moving forward with purpose. As industry leaders, as marketers, and especially as humans.




Join us at our next Meaningful Marketing Talk (October 24) to write the New Humanity Codes which will help us thrive in the future. Together with fellow marketing experts and thought leaders, you’ll get to explore the opportunities and challenges related to:

  • Marketing Technology,
  • Inclusion & Diversity,
  • Sustainability,
  • Health & Well-being,
  • Ethics.


  • Finally, by combining insights from these key domains, we will lay the foundation to answer the most important question of all: what legacy will, can, and should brands leave behind?

 Our
Speakers

Check our speakers

The
program 

Meaningful Marketing Talk – June 14, 2023

8.30 – 9.00

Welcome & networking

9.00 – 9.30

9.30 – 10.05

10.05 – 10.40

What’s in it for me in the New humanity Codes by Think Tanks BAM

10.40 – 11.20

Break

11.20 – 11.25

Think tank MarTech: Inge Vander Velpen
Short intro

11.25 – 11.50

Sylvie Vandevelde – itsme

The paradigm shift in data-sharing: solving the paradox for the citizen

11.50 – 12.15

Daan Poron – Settlemint

Blockchain as an enabler for new customer experiences

12.15 – 12.40

Christophe Erregeerts – bpost

How to face the anonymous world of Data

12.40 – 13.00

 Karen Pauwels & Dr Silvia Van Aken – Immersive Lab, AP Hogeschool Antwerpen

How Generative AI is transforming marketing as we know

13.00 – 13.05

Q&A

13.05 – 14.30

LUNCH

14.40 – 14.45

Think tank Sustainability: Nicolas Lambert
Short intro

14.45 – 15.10

Eva Vandenberge – Boobook 

Businesses & customers are in this together: How businesses & customers impact each other to make more sustainable choices

15.10 – 15.35

15.35 – 15.55

Test your knowledge: are you a king of sustainability or just at the start of the journey ?

Want to learn more about marketing and sustainability ?  The BAM Sustainability Think Tank invites you to their ‘pub quizz’.  And as Mandela said, either you will win or you will learn.  Join us for 20 minutes of fun and knowledge, hosted by Kris Michiels.

15.55 – 16.00

Q&A

16.35 – 17.30

Networking

17.30 – 18.30

BAM – General Assembly & Elections

8.30 – 9.00

Welcome & networking

9.00 – 9.30

9.30 – 10.05

10.05 – 10.40

What’s in it for me in the New humanity Codes by Think Tanks BAM

10.40 – 11.20

Break

11.20 – 11.25

Think tank Inclusion & Diversity: Ilse Van Dyck
Short intro

11.25 – 11.50

Soraya Hayani – FutureKind

Meta-inclusion, an open-source concept

11.50 – 12.15

Johan Van Mol – No-Kno

Looking at diversity & inclusion in marketing through the lens of data

12.15 – 12.40

Tim Karpisek – iO

From marketing technology to meaningful technology

12.40 – 13.00

Coming soon

13.00 – 13.05

Q&A

13.05 – 14.30

LUNCH

14.40 – 14.45

Think tank Ethics: Florent Diverchy
Short intro

14.45 – 15.10

Emilie Lessire – Elyxire

Boosting your visibility with influencers in 2023: real opportunity or fake good idea?

15.10 – 15.35

Steffi De Jans & Emma Beuckels – Ghent University

All That Glitters Is Not Gold: The Ethical Concerns Related to Influencer Marketing

 

15.35 – 15.55

Jan Clinck & Isha Upadhyaya – Altius

The legal framework regarding influencers marketing

15.55 – 16.10

Q&A

16.35 – 17.30

Networking

17.30 – 18.30

BAM General Assembly & Elections

8.30 – 9.00

Welcome & networking

9.00 – 9.30

9.30 – 10.05

10.05 – 10.40

What’s in it for me in the New humanity Codes by Think Tanks BAM

10.40 – 11.20

11.20 – 11.25

11.25 – 11.50

11.50 – 12.15

12.15 – 12.40

12.40 – 13.00

13.00 – 13.05

13.05 – 14.30

LUNCH

14.40 – 14.45

Think tank MarTech: Inge Vander Velpen
Short intro

14.45 – 15.10

15.10 – 15.35

Hubert de Cartier – Universem

How AI is helping the marketeer to be more efficient & more creative: practical cases?

15.35 – 15.55

Renout van Hove – Growth Agent

Changing the Record: Spotify’s guiding principles that can help disrupt any industry

15.55 – 16.10

Q&A

16.35 – 17.30

Networking

17.30 – 18.30

BAM – General Assembly & Elections

 Our
Sponsors

Key Partners
Cera
Partners

Want to join as a partner for this event?

Get in touch with nathalie.prieto@marketing.be!