Olivier Tjon

Olivier Tjon

Co Founder Beyond Reason
Track 1 – 15h10
A PROPOS DE LA PRESENTATION

Titel: EAT MORE PLANTS: NEUROMARKETING & the ADOPTION of PLANT BASED FOODS, a global project

Summary :

Eating more plants and less animal proteins drastically reduces our carbon footprint.

This we all know. In Western countries the sales of plant based foods are on the rise, which is great.

However, this shift is too slow, too small and too local -limited to niche audiences within richer countries- to make a difference on a planetary scale.

Several actors (brands, manufacturers, raw materials) of the global food industry, are now using Beyond Reason’s neuro method to better understand and to better influence consumer attitudes and behaviour. This, in order increase sustainability, by accelerating the adoption of plant based foods, specifically amongst the majority of populations who are not eating their veggies yet 🙂

This talk is for:

  1. Market & consumer researches : implicit research methods are producing insights that can not be measured with traditional – declarative- research.
  2. Marketers : debunking some of the food industry’s biggest assumptions and myths about ecology and plant based foods