Finalist Marketer of the Year 2018
04/06 track 1 – 11.30
Zehra Sayin is CEO at Special Olympics Belgium since 2015 to guarantee the sustainability of the entity with a long term vision and measurable objectives.
She is also in charge of the restructuration and the professionalization of the organization.
In addition, Zehra is Chairwoman of Collectif HUMA, a collective of humanistic photographers.
Business: Special Olympics
ABOUT THE PRESENTATION
Title: Ambition to challenge stereotypes by the power of Marketing.
Summary: ‘By use the power of Marketing to challenge stereotypes and you can move from the CEO of a problem to the CEO of an opportunity. Even if your product is the hardest one to sell, like mine ‘people with intellectual disabilities’.