Belgium’s New Brand 2018 Finalist
05/06 track 2- 11.30

Arne Schelkens is Entrepreneur & MBA.

He is the owner of Gemini, a  Belgian men’s accessories company, specialised in high quality and hand made products made from real stone.

Arne previously worked as a management consultant at KBC Bank & Verzekering.

Business: Gemini

Marketing Days Speakers Arne Schelkens

Title: Building a global brand step-by-step – the rebranding of Gemini.

Description: Since 2017, the Belgian accessories brand Gemini has gone through a major rebranding phase. The brand has reinvented its complete organization, including its brand identity, to prepare for scaling up to a global brand. In this presentation, the owner of Gemini will explain step-by-step how he and his team made it happen based on a simple, consistent strategy.