Anne-Clotilde Picot

Finalist Marketer of the Year 2018

04/06 Track 1 – 10.30

Anne-Clotilde Picot is Head of Marketing & Customer Experience at IKEA Belgium N.V.

IKEA is a retailer that offers a wide range of living items.

The companies mission is to create a better everyday life for the many people.

Business: IKEA

Marketing Day Speaker Anne-Clotide Picot

Title: Bringing back the fire: the journey to revive the emotional connection between a 75 years old Scandinavian brand and Belgian consumers of today.

Summary: For a brand to build a meaningful relationship with consumers is not much different than building human relations: it is built on trust, understanding and shared values. And like for every human relationship, it is at risk when routine settles in. Anne-Clotilde will tell you about the journey to revive the flamme between Belgian consumers and IKEA and to help creating a better everyday life at home for the many Belgian consumers