Expert Hub Technology
04/06 Track 2 – 15.30

Albert Derasse worked for several years in Marketing positions at major companies in Belgium. Before taking the Management of Inbox Belgium in early 2018, a company specialized in Predictive Algorithms, he worked for ten years at ACTITO and at SAS, worldwide leader in analytics.

Xavier Valentini is passionate about data and retail and therefore always looking for new opportunities to use the power of data analytics to help companies to take better decisions and be always closer to their customers and more efficient in their operations. As Customer Insights Manager at Delhaize, he’s in charge of Market Intelligence, Market Research, Customer Analytics and Data Science.

Business : Inbox & Delhaize

ABOUT THE PRESENTATION

Title: IA and Machine Learning: relevance and performance booster in Retail.

Summary: Xavier Valentini, who heads the Data Science division of Delhaize Belgium and Albert Derasse, Managing Director of Inbox, a specialist in Predictive Marketing, will show you through a few cases how the use of self-learning predictive algorithm strengthens the customer relationship and the profitability of the Direct Marketing Actions.