The Meaningful Marketing Model
04/06 track 2 – 12.00

Alain Mayné is Director Strategic Planning at Hoet&Hoet, a branding agency rooted in strong skills in graphic design and production.

In addition, Alain Mayné is President of the Expert Hub communication at BAM – Belgian Association of Marketing. He is member at the board of BMMA – Belgian Management and Marketing Association.

He is also a guest speaker at EUPRIO, Europian Universities Public Relations and Information Officers, and a member of the selection committee at Be Angels Network.

Koen Van Impe is Managing Partner of &Koo and president of BAM.

Business: Hoet&Hoet and &Koo


Title: Meaning marketing Model

Summary: BAM has developed a Meaningful Marketing model as an evolutive guide to thriving and growing in the digital era. It aims to inspire and help marketers and brands to fundamentally reassess what they do in a world where relevance defines success. The Meaningful Marketing DNA comprises Purpose, Holistic, Shared Values, Trust, Personal, and Collaboration. Companies can use it to guide their journey towards meaningful business growth.

In this session, Alain Mayne & Koen Van Impe will guide you through the 6 building blocks and how you can use the model within your own organisation.