Ab Polpsoel

Finalist Marketer of the Year 2018

04/06 track 1 – 12.00

Ab Polspoel is Marketing director at Panos & Deliway – Mastering content marketing, data & technology – Ex. Master Marketing & Advertising.

Business: Panos & Deliway

Marketing Days Speakers Ab Polspoel
ABOUT THE PRESENTATION

Title: Build the culture to deliver our promise from dawn till dusk.

Summary: Over the past 5+ years we first build an internal marketing culture & defined our ambitions regarding the brand experience we want to deliver. Next raised the question on how to align all staff members in customer facing roles, especially in a context of independent franchisees.